Papadopoulou, 2ΠΛΟ CRUSH
DUO, Real-Time Social Post
Chupa Chups x Stranger Things
Mentos Pure Fresh
Chupa Chups
DUO
Mentos
Corona
Novibet, Noviverse
Mentos Pure Fresh
Mentos
Connected We Stand
Chupa Chups
The ideaWhat if Chupa Chups' next influencer was a Greek yiayia? A social-first campaign proving you're never too old for fun — from parkour to calisthenics.
ContextDuring the Paris 2024 Olympics, Greek long jumper Miltos Tentoglou was competing for gold.
IdeaA real-time, non-sponsored Instagram post, playing on a double meaning in Greek: “πηδάω” means both “to jump” and slang for “to fuck”.
Results26K+ organic likes, widespread media coverage and Gold at the Social Media Awards 2025 for Best Real-Time Response / Occasion-based Marketing.
ChallengeTake an established biscuit brand into the chocolate bar category, keeping it recognisably 2ΠΛΟ while giving it a fresh, bold identity of its own.
DesignI developed the 2ΠΛΟ CRUSH visual direction and packaging system across four flavours, balancing strong shelf impact with clear flavour and protein differentiation.
BriefIntroduce the Greek government's new AI assistant.
IdeaGreek bureaucracy can lead you to unexpected surprises.
TeamWith Eros Androulidakis
BriefRaise awareness about wild animals being displaced into towns and cities.
IdeaThey may arrive in our cities, but they still belong in the wild.
TeamWith Filitsa Moutousi
